Srinivas Reddy’s Weblog

My Tech Rants

Enterprise 2.0

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Key features of Enterprise applications include being highly controlled (for legal compliance and other valid reasons) and oriented towards individual users (be it transactional or analytical applications).  In contrast Web 2.0applications are highly uncontrolled (anybody can access it) and collaborative (be it social networks, online games, wikis…). As such Web 2.0 applications have found a natural home in consumer web applications.  Off late Enterprises see value of having web 2.0 like applications in the enterprise. This is what Enterprise 2.0 is about. In some sense the current state of Enterprise 2.0 is comparable to ‘walled garden’ approach to mobile content practiced by telecom providers currently. 

The major disruptions Enterprise applications are currently seeing include Software as a Service (SaaS), Virtualization (leading to server consolidation), Shared Services (centralize common/standard processes), Outsourcing (be it as BPO, BPU…), Distributed development teams (be it in the same enterprise or by outsourcing partners) and Service Orientation of Applications (legacy applications are being replaced/updated with SOA capabilities).

In this context, Enterprise applications are already in a major flux and adding Web 2.0 like features is not the highest of priority for the enterprises.  Extending Enterprise portals with collaboration features (including access for suppliers and customers) is already practiced in innovative enterprises. In order for real value of collaboration and web 2.0 technologies to be delivered in enterprises,  its important to provide tools,  re-engineer business processes and  underlying service infrastructure to support collaboration.  In web 2.0 environment any one can create content (like Wikipedia, Second life,…), end users determine content value ( like user ratings in Amazon), end users select content to use (as in Yahoo widgets) and users can easily search all content (be it Google like web search or desktop search feature) .  If such features where to be extended to enterprises it would be possible to design adaptive enterprises.  While Self-service applications are common in enterprises we can expect Collaborative self services in real time in the future.

While Enterprises try to learn from Web 2.0 technologies, Consumer web can also learn from the process orientation and governance discipline in enterprises.   While in the near future we can expect the ‘digital’ consumer to be ahead of the enterprise user, as the boundaries between both become increasingly blurred it will be win-win for both.

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Written by srinivasreddy

September 30, 2007 at 8:24 pm

Posted in Technology

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